For the past couple of months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the ideal solution to all my difficulties – local search engine optimization. I contacted a specialist Search engine optimization company providing SEO Local. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a large range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to promote my business.
Local Listing Sites: Local SEO utilizes local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search engine results. The SEO Company provided strategies that helped increase the ranking of my local business listing on these internet websites. Now, when someone searches for Denver-specific data associated with my business, the information on my business that is certainly stored on all of these sites appears being a top search result.
With enhanced online visibility, I discover that more local customers began to visit my website, that is trying to promote my brand. My company took care to choose only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local SEO services include building backlinks to your business website. Consistent with Google’s latest Penguin update, my SEO company took care to construct backlinks to my website from reliable websites with content relevant to my business. I discovered that relevancy was crucial because the search engines identify keywords on the basis in the backlinks. Another significant aspect is link speed or even the speed in which backlinks are created. The SEO team built backlinks slowly and systematically, just like any unnatural speed could make Google look at my links as spam. In addition, additionally they employed tactics such as social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, and other strategies were adopted to boost results.
Social Media Marketing Promotion: My company also used effective social networking optimization strategies to drive my audience to my website. They built my business profile on popular social networking sites like Facebook, Twitter, Google and a lot more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search engine rankings from social media marketing sites (Facebook, Google , Twitter, and a lot more) these profiles will also be helping to drive more organic visitors to my site. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media necessitates the maximum consumption of marketing potential with the features (paid advertising facility, contests, business pages in the case of Google , and a lot more) in social networking sites. Within my experience, focusing on a specific social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to advertise your web based business.
Pay per Click advertising (paying money to search engines to show your site on top search results) is considered a strong approach to promote web based business as a result of easy implementation, high Return on your investment (ROI) and traceability. The SEO team provided my business with PPC advertising services, also referred to as geo-targeted PPC. The zdgveh was focused on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were utilised within my geo-targeted PPC.
The local Search marketing services offered by the SEO company help draw the interest more local customers to my website and helped in the online promotion of my restaurant – a thing that I definitely couldn’t have achieved by myself.
Local Search Engine Optimization services assist in improving the exposure of a business within a particular geographical area. MOS Search Marketing Services, an expert SEO company offers value-added Local Seo to optimize your website and let you receive quality website traffic.