What’s the fastest way to attract more new patients to your practice? Every practice owner wants the basic answer so when the telephone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead locate an online medical marketing firm that provides value. Ask these 5 questions.
* Will they measure success in terms of trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they supply proof the service(s) generate more new patient calls?
* Are they transparent or do they hide fees?
* Will they manage your marketing for you?
* See below for the information on each.
1. Do they measure success in terms of new patient leads?
In the event you own a practice, the objective of medical marketing is to do just one important thing, which would be to acquire more new patients calling as well as emailing your practice. It’s not to the amount of ad impressions or Google views, branding, or page impressions or even total quantity of calls you receive. None of the things can be changed into new patients and sales.
Most medical marketing firms try to bury you in data about things which has no tangible benefit. Some will even request you to put special coding on your website throwing off your current marketing metrics. Instead choose a marketing firm that uses call tracking and form fill tracking to accurately figure out how many NEW Patients contact you each month.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a big red flag. It’s a sales strategy to sell services people would want to dump in a month or two that keeps you investing in 6-twelve months for something which does nothing. Be sure to pick a medical marketing firm that charges over a month to month basis. That way, they’ll must carry on and earn your company each month.
3. Can they provide proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you ought to know is that none of such work and something is even illegal. There exists zero proof that using these marketing tools will attract one particular new patient. However, there is lots of evidence that these are just ways to charge your practice for services that do nothing.
Geo-fence display pushes texting in the market to prospects driving by your practice. Which is not only annoying, and when it worked would mess with the scheduling. In fact, it doesn’t generate leads. Great idea if you have a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for a lot of local businesses but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and a lot of evidence they’re a total waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service functions to generate new patient leads then talk to a couple of clients who’ve tried it.
4. Are they transparent or do they hide fees?
With regards to price you’d like to know what you’re spending money on, right? Yet a common ripoff strategy in the industry is to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then your firm refuses to actually provide information on how much of those funds will actual AdWords spend versus within their pockets.
The only transparent method to charge for medical PPC is always to charge a monthly management fee and after that have you ever pay for the AdWords spend entirely on your bank card. That way you know precisely how much you happen to be making payment on the marketing firm to control your medical PPC and exactly how much visited Google’s AdWords.
5. Will they manage your marketing to suit your needs?
There are plenty of low-cost website marketing services available that offer you access to software which means you can manage your marketing yourself. For example, you can find a handful of firms that sell online review software, and almost none that train your team using it and be sure it’s working for you.
Getting access to powerful online marketing tools is excellent, in principle, in case you have a Ph.D. in online marketing and 40 hours per week to spare. On the other hand, if you currently have a job helping patients, they are just a big total waste and cash.
Make sure to check that this marketing firm does the work, which means you can concentrate on whatever you do best that is helping patients. What’s the quickest way to attract new patients? Make sure for each dollar you spend money on lead generation you’re getting nlphhf along with a positive ROI. It’s that simple. And avoid all the nonsense about geo-fence displays, retargeting, banner ads as well as other things which does nothing for the medical practice.