The sale of 禮盒 fell dramatically in 2013, Chinese state media said, in another indication of the impact the ruling Communist Party’s anti-corruption drive has already established on consumer behaviour.
A member of the China National Food Industry Association told official news agency Xinhua late on Wednesday how the product sales of gift food products is estimated to get fallen roughly 40 % in 2013.
The sale of traditional glutinous rice cakes was particularly hard hit, said Weng Yangyang, a senior official from the rice cake industry association.
Xinhua said a great gift box of rice cakes, that happen to be covered with reed leaves and eaten in the annual Dragon Boat Festival early in the year, could sell for up to 2,888 yuan ($480).
“For all those food companies that depend upon selling gifts, and seek high profits, the marketplace share has fallen much more, and times are hard,” Weng said.
Luxury gift boxes containing foods including premium alcohol, nuts, or traditional mooncakes have been a requisite part of conducting business in China, and can be used as a form of dexrpky23 bribery.
However, since taking over the reins of the Communist Party in November 2012 along with the government in March, President Xi Jinping has vowed to crack upon corruption. A year ago, the government launched a campaign against extravagance and waste, intended to curtail gift giving and lavish banquets.
Interest in 伴手禮 filled with shark’s fin and other lavish pastries waned through the Mid-Autumn Festival this coming year in favour of less conspicuous gifts. ($1 = 6.0714 Chinese yuan) (Reporting By Adam Rose; Editing by Paul Tait).