Product review & rating has developed into a well known feature that most of the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it assures the visitors and customers that zion product reviews is not only another banal e-commerce product. Folks are actually talking about it (both good and bad) and their thinking shows up here!
People always leave for your competitors when your product details page can’t satisfy them by assuring them. Your product details page is the most essential area of the site since this is the spot as soon as your customers decide if you should add the product for the cart or even to abandon it. Hence, every effort ought to be delivered to assure the buyers that this products you might be offering really are offers good bargain and value for price.
One of the strongest features within your product details page is definitely the option to let the customers express their opinion and experience regarding the product. An easy one line comment added by a happy customer can assure plenty of other visiting customers about buying the product.
Following are 5 strategies for making your product or service details page more effective by encouraging customers and website visitors to write reviews for the products:
Tips 1 – Product Details page Design:
Your product or service details page design should get special emphasize hence people always love to visit the products details pages which are visually attractive and neatly presented. The product details page should arrange the product images, description, prices and attribute selection options etc. very neatly and in a way so that customers can find information easily. If your product details page design and arrangement is vivid and attractive, people want to write something about this. Adding Image zooming, image video and multiple images illustrates the merchandise better and so gives customers a great insight concerning the product. When a visitor finds a eye-catchy product details page, it’s much more likely that s/he wish to add some words there.
Tips 2 – Don’t create the process complicated:
Keep the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you want the rating feature to be present along with the review option, provide a visual 5 star rating which is often rated making use of the mouse click. Offer the negative rating options that would offer a bold impression for the visitors they are free to rate it the direction they feel. For the Review make the email fields optional as people often don’t want their emails to be visible publicly. Provide an option whether to show or hide the email addresses from your published reviews. One issue you need to be particularly careful about is the CAPTCHA. Easy CAPTCHA may be easily broken from the spammers and hard CAPTCHA irritates the actual reviewers. Choose one which can be challenging to break from the Spamming softwares yet simple for a persons users to read through.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should enable you to administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you wish), control the visibility, control the number of reviews per page, reply back to a reviewer along with other conventional review & rating moderation features. Should you value what your prospects say concerning your products, you ought to regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published inside your website. Send them thanks a lot emails for that reviews and visiting your website and as reply lrqusd the review, write something that would not only impress the reviewers but additionally other visitors.
Tips 4 – Maintain the ‘Negative Reviews’ too:
If your product details page is loaded with reviews with flattering and praising words & all 5 stars, that will possibly make other visitors doubtful about authenticity of the reviews. If clients are criticizing the products, it’s the best chance to defend the reason why and let others realise it. Take the chance to confront the negative reviews with satisfying answers and put them amongst the other reviews.
Tips 5 – Reviewing Competition:
What about announcing a bit gift, free coupon or discount for that top rated reviewers? Yes, that will definitely encourage visitors and customers explore your product or service and write something about them. A $5 discount code, 5% discount or free gift wrapping would inspire whole lot more visitors and customers to write some lines for the products.
Present your products more visually and in richly designed format, offer some benefits for writing reviews, have the process simple and moderate regularly to obtain more reviews.