What is SMS Texting? SMS, short for Short Messaging Service, is actually a text message service that permits short messages of generally not more than 160 characters long, to be sent to, and transmitted from a cell phone. Mobile phones and the usage of SMS, are having an un-deniable effect on our lives and also the methods we use to conduct business. The truth that SMS offers a massive chance for companies to interact with their customers, is not actually well known.
Consider these figures. The gmail phone number save reported that in the united kingdom alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In the US, in accordance with the ‘Cellular Telecommunications & Internet Association’, the quantity of SMS messages has expanded from 930 million monthly in 2002, to 1.2 billion each month in 2003. Recently, inside the Philippines, SMS Messaging played a major role in bringing down an unpopular political regime. Now that’s lots of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent a lot more than 5 billion texts. Considering, Australia’s population is just around 20 million, this can be extraordinary. Popular reality Television shows like Australian Idol, Big Brother, Dancing with the Stars, American Idol, and others, use SMS technology to generate millions of dollars of revenue right from the SMS votes that might be used to discover the winners.
During recent years, SMS Messaging has developed into the most common service in the mobile data area. Also, when response rates, interactivity and expense to implement, are viewed, SMS marketing is without doubt the most popular marketing method. SMS is really a high-response-rate way of communication, that can help to get and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Based upon current growth figures, SMS Messaging can become an ever increasingly important component in future marketing communications.
While there is a charge for sending SMS messages, they nearly always get to the intended recipient. SMS messages are forwarded to SMS Gateways, where they may be stored until sent. What this means is, even when the recipient is not really immediately available to receive them, or if the phone is powered off or from range, messages are able to be delivered in the next opportunity. This high rate of deliverability makes SMS Messaging the very best method of communication available.
There’s nothing more irresistible, than the tone of an in-coming SMS message to the user anticipating, perhaps, a personal message from a friend. This reason alone nearly always guarantees that the SMS message that you send, will be read.
Around 2,500 cell phone-users in the city of Lulea, Sweden, volunteered to receive SMS messages of special offers from 150 local organizations. The volunteers were sent an SMS for a recognized fast food outlet’s burger offer, 25 percent from the targeted users took the offer.
A small club wanting to increase their patrons during slow nights through the week, chose to run theme nights. Having invested in maintaining a database in the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning up with the written text message. This was done the evening prior to the event. The promotion was very successful with 29% of the sent the SMS message, taking up the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on location, the supervisor would text a keyword plus an ID number. These SMS messages were delivered to a central administration database, where they updated each officer’s individual timesheet. This procedure was repeated at the end of your day as officers left. The entire timesheet collection process, that used to occupy to 2 days, was almost entirely eliminated. Further, because this process automatically updated the administration database, accuracy and protection against lack of data was ensured.
An application service provider for media and advertising agents doing work in film, television and photography, desired to provide casting agents a quicker and much more efficient approach to finding out if their artists were designed for castings. This provider leads the industry in casting solutions by combining, Web and SMS technology. All casting job facts are entered into a database, and then queried for artist matches according to set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are merely entered once, personalized, and sent to all of the relevant artists. When received, the artist simply replies using a yes or no. As the message is received on the administration database, records are updated immediately. Casting agents benefited by saving time, reducing costs and accurate recording of events.
Communication is important in Marketing. SMS marketing assists you to directly communicate with customers and provides an expense-effective method of data collection. Many leading companies have included this medium within their marketing strategies, and consequently, the number of companies using SMS keeps growing rapidly. An essential part of using SMS being a advertising tool is actually a client database. This database needs to be maintained with other relevant customer and contact information and of course should contain a valid cell phone number. If applicable in your area, ensure that you are able to personalize your SMS messages by maintaining nwmzqs names in your database.
Probably the most significant factor when settings up an SMS campaign. Make sure your member database of mobile phone numbers is opted in. This pre approval for SMS communication ensures prevention of prosecution. Provision of a member opt out process may also assistance to avoid legalities.
Be sure that your marketing is relevant in your target. The relevance in the message is essential for success. Can the recipient view a real and tangible help to your message? Or even, brand damage could result. Limit SMS messages to no more than 160 characters. Focus your message on benefits and don’t ramble. If messages are definitely more than 160 characters, another SMS will have to be sent. Avoid this. In addition to doubling the fee, the recipient might be irritated and discard the complete message.
SMS Messaging is definitely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to get information for precisely targeted future promotions. Stick to the tried and proven techniques of database marketing Standard database marketing methods and principles, as used by other marketing mediums, are what SMS Messaging requires. The marketing database should be dissected by various factors as required by particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.