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The swiftly growing interest in cellular devices has ignited a lifelong spark in the mobile revolution. Usage of cellphones have increased rapidly across the world. Today, people take more time in browsing the internet and viewing emails on their Smartphones than laptops and desktops.

Each day, we are greeted with emails that intent sale of a product or updates associated with the item. You may have received some visually appealing emails that lack compatibility with mobile devices making it difficult so that you can view them on your Smartphone. Responsive email templates would be the ultimate fix for your problem. But, now you ask , what precisely responsive email is! Here is the simplest answer. Responsive email is definitely an email that recognizes the device’s screen & size and renders appropriate email layout.

Listed here is a set of few things that ought to be considered while designing responsive templates:

Do not exceed 600 pixels for the template width. Decide the pre-header and be creative within your approach. Make use of the top-left section of email template to depict the topic of email. Since, each of the email clients usually do not display images by default. Always employ minimum images within your email and get away from it for that headings.

Use bold fonts to focus on headings and grab client’s attention. Utilize readily available system fonts to be able to minimize display errors. Be extra careful about the font sizes or else you will find yourself screwing in the layout. Get into the habit of smoking of setting a 13 point font size by default.

It is actually good to wrap the e-mail content within two tables for better efficiency. The dimensions of buttons should not be under 44×44 pixels. The smaller size buttons could be clicked poorly on mobile phones.

It really is wiser to utilize inline CSS to code the templates rather than external CSS. Tend not to use Java Scripts as its usage is not really allowed in emails. Advantages Of Responsive Email Templates In E-mail Marketing:

With responsive templates, you may not need to generate different email templates for distinct devices. Responsive email automatically adjusts itself to the surroundings no matter the screen size or device, where it really is being viewed. A email templates for gmail works well with all the screen sizes saving lots of efforts and time.

This advanced technology makes your emails look perfect on the reader’s screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields, while increasing the usability for the reader. This ozbmzp you boost your brand image and supply optimal user experience.

Better reader knowledge of neat and nice looking templates. An effective email template displays the links and buttons clearly that easily grab the readers’ attention and therefore, leads to higher click-rates. This drives more visitors in your site and increases the sales.


The responsive technology keeps growing faster and we cannot ignore the reality that a large number of emails are accessed through the mobile phones every day. Thus, it is important to create responsive email templates that suit well on small screens and test it for compatibility before sending it for the clients.