A newly released post on social networking got me thinking. It stated keyword research no more had any relevance, that it was old and outdated, and should ignored. Were they right? Or is market and keyword research still relevant, and if so, how should it be applied in today’s online environment? Of course, numerous things have changed within the last couple of years. Here are three of the most basic factors:
Google released their Penguin and Panda updates that fought back against shady SEO practices like content that had been over-optimized for particular keywords, and backlink profiles that have been too heavy on their utilization of keyword linking. Google moved all their searches to HTTPS, with all the result that searches were encrypted and site owners were will no longer able to see which keywords had led a specific visitor to thir site.
Google released their Hummingbird update, which meant search results were more consistent with the user’s intention, as opposed to the exact keyword they had entered.
The general effects were as follows:
It had been now harder to ascertain the potential profit of numerous keywords, and for that reason what to optimize content for. It became harder to have content ranked through keyword optimization, as well as over-optimization is acceptable against you. However, it didn’t mean, as numerous people carry on and believe, that keyword research and optimization was past its use-by date, as well as no further relevance.
Sure, there are lots of other factors now at play, like social media signals … however it doesn’t follow that keywords are actually out of the mix completely. It really means you now have to keep working harder to produce great content that offers real value, that individuals will want to share.
The only real people really hurt from the changes which can be as Google had intended were people creating valueless, non-original, poorly written content on the cheap to act as search engine fodder to artificially boost rankings. We should all be thankful such activities are largely behind us.
If you want to rank well now, your content best be worth it. However you still need to help Google and other search engines know what your site content is about. And your focus should now be on dealing with Google, as opposed to trying to battle against their latest update to get your site content artificially high. This type of approach is far more positive for your business long term, and holds much less risk. In a nutshell, at this point you have to:
(a) Create quality content to start with;
(b) Help them to know very well what your articles is approximately to allow them to rank it appropriately.
And also this is just where niche research comes in. Ultimately, it’s information on supply and demand. You determine the ratio between the ‘demand’ (the numbers searching for particular keywords) and also the ‘supply’ (the quantity of content on the market that already meets that require). Carry out the research properly, focus your articles on one keyword instead of another, and you increase your chances of getting well-ranked, with increased visibility for your business as a result.
This aspect hasn’t changed. What has evolved is you need a different approach in visit our fresno location efforts. So it’s now a little more about using semantically-related terms than it is about placing a particular keyword in a specific position based on the latest formula you learn about.
You’re keeping it a lot more natural, while clearly indicating to Google what your site content pertains to. Link building to your content still matters too, despite what you may have heard. Again, you will find simply more factors in the mix, therefore the effect is more diluted than it used to be. But that doesn’t mean it’s will no longer worthwhile. In fact, the exact opposite is valid if omvlyp desire to give your site content greater prominence than all of those other content on the market.
Once more, in building your links, don’t worry a lot regarding the exact keyword you utilize to link back. Instead, use a wide variety of related terms, as well as more generic text, natural text including ‘click here’, your domain name, etc. The bottom line is not really to test way too hard. Let the content speak by itself, but gently guide Google in the right direction.
To conclude, market and keyword research still matters and really should be element of your internet marketing strategy. But it’s only one weapon in the arsenal, and just part of the story. Get too enthusiastic about keywords, and your content can lose a number of its allure that would otherwise attract readership. Remember you’re ultimately creating content to your readership give that the primary focus, and utilize niche research being an additional start working the right direction.