So you have made a decision to hire ppc advertising, but you’re not sure where to start or how to evaluate experts against one another. If you are looking over this article, you are off to an excellent start. That’s because you’ve decided to do some research on what you should be expecting (always a good move), and we’re going to share the most significant questions you should ask before getting any PPC experts – agency or consultant.
Experience, experience, experience – What sort of experience does the agency or expert have in not merely managing PPC campaigns, but driving results? The reason why you’re contacting an agency is that you simply want results much better than what you could achieve on your own, and ideally, you would like your investment to repay.
What’s the plan of attack? You need to hire an agency having a solid strategy. What keywords will they target, what are their goals for click-through rates? You’re looking for over a trial-and-error campaign when you’re forking over your hard-earned dollars for the expert advisor.
If you’re seriously considering hiring an agency or consultant, it’s not unreasonable to expect an entire proposal complete with a breakdown from the strategy and tactics that will be used. Remember that agencies won’t desire to offer their secret sauce to get a potential client who may take the strategy recommendations and urn together, but you will probably receive a framework of methods the campaign will continue to work and what the steps will involve.
Have they evaluated your present campaign? This inquiry is extremely important in evaluating a prospective agency or consultant: Should they attempt to provide their plan of attack without ever having seen your present campaign, they’re probably using a cookie-cutter approach. The problem using this method is which a cookie-cutter approach doesn’t work just as well for every cookie (you!).
Be sure to provide your final candidates using the information they have to assess your current PPC efforts (if any) so that they can create a custom campaign and identify target areas of improvement.
Reporting and analytics – There are all sorts of PPC analytics tools on the market, in addition to the built-in analytics offered by Google AdWords and similar platforms. Yet, if your company isn’t within the digital advertising vertical, it’s plausible you won’t know about all those terms or know what those figures mean.
Learn whether or not the agency offers any kind of reporting – in easy-to-understand, layman’s terms – that will help you comprehend exactly what’s happening and just how the campaign is working to your benefit.
How can you be kept up-to-date on your PPC campaign? Yes, you desire reports. And you want them in easy-to-understand language. However, you also have to know how frequently you’ll be receiving those reports – as well as in what timeframe you should anticipate seeing a marked improvement within your results.
Needless to say, depending on the degree of traffic you’re currently receiving, the marketplace saturation and a number of other variables, you can’t expect results overnight. But it’s good to learn – going in – what your expectations needs to be and just how quickly you should be seeing results.
What budget is going to be used? If you’ve been handling your company’s PPC efforts on your own with no prior training, it’s quite possible you’re familiar with the frustration of meeting your day-to-day budget at the beginning of the day. Have you thought about all those afternoon shoppers? You’re passing up on a lot of business by making use of up your entire budget without hitting each of the important dayparts for your market.
Ask the firm what their recommendation is perfect for an everyday, weekly or monthly budget. If what they recommend is a lot more than what you’re willing to spend, find out if it is possible to lessen the total spend so that you can hit key times each day or important days of each week for the industry.
Sometimes, the reply is that you just do have to spend more, but you have to be realizing a return on the investment in order to sustain that level spanning a longer time period. Hiring the correct PPC management firm wxjmnl make that possible.
Finally, have you been talking directly with the person who will be managing your bank account? It’s not unusual for softlinesolutions.com to possess gatekeepers who handle bringing on new clients. On the stage at which you’re pretty confident you’ll be using a specific firm, you’ll wish to speak directly with the individual who is going to be handling your account.
There’s a good chance you’ll be in regular contact with your account manager, so you’ll want to be confident that this individual is someone you will have a positive working relationship with.
Outsourcing delicate processes like PPC management could be tricky, but asking the right questions to find the best match for your company will help you realize long term satisfaction. Knowing what to anticipate with regards to actions, results and reporting ahead of time will diffuse any frustrating misunderstandings and set up the cornerstone to get a lasting relationship.